Miss Springmaid
Discover how an innovative ad campaign made Springmaid sheets a household name.
2016
0h 27m
Documentary
History
"Colonel" Elliott White Springs spearheaded an innovative ad campaign to sell bed sheets that changed the approach of the country's advertising industry. He began acquiring and commissioning artwork depicting attractive young women as "Springmaids." He copiously employed sexual innuendo in his ad copy. Many were outraged by his approach, but there was convincing proof that "sex sells."
Director
Steve Folks
Writers
Steve Folks
Where to Watch
Stream
PBS
WETA+
